Came up with a simple series of meditation videos as another video content series that get’s release on our YouTube channel.
Every week, we released a meditation video from Mindvalley’s meditation library that are free. The goal of these organic content is to provide audience with some of our meditation track experience.
Those who love to get more of these can head over to Mindvalley App for larger access of meditation tracks with personalisation app remix feature.
One new meditation track everyday in the app.
https://www.mindvalley.com/apps
Discovery: These simple meditation videos when released with a consistent cadence for the first 3 months improved our channel engagement:
Average view duration: +81%
Watch time: 138%
Click through rate: 750%
Role: Content Strategist, Art Direction, Editor