Made a video ad campaign for Mindvalley’s new line of apparel or as they called them #mindvalleygear.
These first few batches of T-shirts comes with a selection of affirmation words on the first season. We came together, brainstorm and came up with the concept of everyone being ‘made of’ something and collectively being ‘made of all’.
The idea is to celebrate the DNA of every individual. What they are made of. While we celebrate that we unit them through the same core essence of living. Everyone’s ‘made of’ something and collectively we’re all ‘made 'of’ all.
The manifesto for this movement we’re trying to create is as below:
Never conforming, always transforming.
”This is the expression of rebelliousness and irreverence from transpires throughout our community. Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.
With all that said we’ve decided on the big idea and concept of “ Made Of / I am”
Had so much fun working with the whole crew, Chee Ling; the lead creative director of this project and my all time favourite producer; Triffany, that make all things possible and a breeze. All the multiple rounds of storyboarding, scouting, casting and late night shoots was an experience that we’re all so proud of.
Check out some of our behind-the-scenes.
Get hold of your “Made Of” collections in our online store here
Role: Director, Editor, Colorist