A product experience video ad created for GXBank — Malaysia’s first fully digital bank.

Built around the idea of banking that moves with you, the campaign challenges the traditional image of banking as a moment of pause and paperwork.

Instead, we follow Malaysians in motion, navigating daily life and business demands with GXBank effortlessly integrated into each moment. The camera language mirrors the product promise: fluid transitions, continuous movement, and a banking experience that keeps pace with real life.

Delivered as a master video with modular 6-second and 15-second cuts for paid and social platforms, optimized for mobile attention and product clarity.

Client: GXBank
My Role: Creative Director, Motion Designer, Product Marketing Lead

- concept & campaign direction
- storyboarding & narrative structure
- visual language & movement direction
- UX screen design & motion execution
- screen compositing & app simulation
- paid media cut-down strategy (6s/15s)

Production Partners: Goliath Productions KL, All Is Amazing